Writing reports and proposal Assignment Example | Topics and Well Written Essays - 1750 words

Writing reports and proposal - Assignment Example The overall outlook of this job profile is very lucrative for both the employee and the employer. Thus, it becomes imperative to understand the value of the marketing manager in the business settings. The principal responsibility of a marketing manager is associated with managing the business operations of a company. The job requires managing the resources available to the company effectively in order to create effective marketing policies and strategies. The marketing manager is often given the responsibility to handle the issues related to a single product, in case the product is of vital importance and when marketing of such products is very complicated. There can be circumstances when the marketing manager will be viewed as a general manager and given the responsibility to handle a wide range of products and services. Organizations which operate in a large scale can thus, employ and appoint several marketing managers for handling different products. Small firms on the other hand do not engage more than one marketing managers because of its limited business operations. The marketing manager should be highly creative and he should always keep on developing innovative ideas. He should be articulate and have an ability of communicating ideas effectively to his subordinates. The marketing manager should intensively promote the products of the company and work in an organized way (Brownlie and Saren, 147-161). The job duties vary with the structure and functions of the organization. It also differs with the sector of business operations. The duty of the marketing manager may involve a range of activities. The foremost responsibility of a marketing manager is to analyze and conduct research about the major trends prevailing in the market. They should have the skills to identify the potential target markets. It is the responsibility of the marketing managers to cater to those markets with innovative

L.L Bean Inc Paper Essay Example for Free

L.L Bean Inc Paper Essay This paper has adjusted the 5 problems that shown in this case. First paragraph is to adjust how L.L Bean uses the previous year’s demand to determine how many units of product to order. Second paragraph is to adjust how many units of item L.L Bean should purchase under the relationship between the item costs and revenues. Third paragraph is to adjust what information should Scott Sklar have in order to help him to forecast for a particular style of men’s shirt that is a new catalog item. Fourth paragraph is to adjust the method that Mark Fasold used in the case to solve the number of items purchased. Lastly, the final paragraph is to adjust the improvement that L.L Bean should do in forecast process. L.L Bean uses different determinations and calculations to forecast and decide how many units of items to stock. The first thing is using the frozen forecast, which comes from the forecasting department. Buyers, product people, and inventory buyers meet to forecast item sales by book and rank various items in terms of expected dollar sales while they assign dollars in accordance with the ranking. They have to make a judgment when there is new item added. They judge the total of forecasted item sales and check it for reality based on the book forecast by comparing the previous data. The second thing is using a calculation of A/F, which is actual demand divided to forecast demand. It helps to calculate the range of inventory that the product would be in the coming year and the frequency distribution of these errors was compiled across items. For example, assume there was a 50% forecast errors, and the new item ratio was between 0.7 and 1.6 in last year, if the frozen forecast for an item were 1000 units, so the actual demand for that item would be between 700 and 1600 units. The last thing is the calculation of profit margin. For instance, an item cost $15, and sells for $30, and the g ain of selling would be $30-15=$15. If the liquidation is sold for $10, so the loss for failing to sell the marginal unit would be $15-5= $5. These can use to calculate the optimal order size and the fractile. The fractile helps to find the units of items to be stocked, estimates the costs, and the actual order size. Therefore, L.L Bean uses frozen forecast, A/F calculation and profit margin calculation to decide the number of units to stock. Demand of the products affects the decision of how many units of inventory the company should have. Based on the demand, the company is able to forecast and predict the number of stocks to order. In addition, the cost to make items, the price to sell the items and the liquidated cost for the items should also be considered. From those concerns, the company can probably estimate the profits and the losses for selling the inventory. Under the items’ costs and revenues, L.L Bean can figure out how many units of inventory they have to purchase in order to obtain a profitable situation. Demand forecast is an activity of estimating the quantity of a product that consumers will purcha se; thus, as a buyer, Scott Sklar should create an accurate demand forecast. However, according to the article, Scott mentioned that he would gather his inventory buyer, some product people, and himself to judge the new catalog item and decide if the new catalog item generates incremental demand. If not, they would see what items were going to steal the demand, and then those items would need to be adjusted accordingly. This shows that Scott was deciding the demand forecast by the team’s personal judgment but not based on the professional forecasting data. Hence, the demand forecast that Scott made may not accurately show the real demand. If the estimation is not accurate, there may be an under-stock and over-stock which can directly affect company’s profit. Accordingly, Scott needs to generate a lot of information: potential customers, and the sales of similar item’s data of L.L Bean’s competitors. Moreover, Scott should decide who will be the potential customers of the new catalog item. He can obtain this information by reviewing the past customers’ purchasing record and generate the purchasing habit. Scott can also obtain this information by sending our e-mail to search for more potential customers. Once he obtains the list of potential customers, he should send catalog to these potential customers and determine the demand of the new item. In additional, Scott can also use the sales data of similar item from its competitors to determine the treat of the similar style items. By using all these information Scott should able to create an accurate demand forecast for the particular style of men’s shirt that is a new catalog item. The number of items purchased usually exceeds the number forecast. Mark Fasold worried about the wide dispersion in forecast errors, both for â€Å"never-out† and â€Å"new† items. By doing some calculations on the cost under-stocking and cost of over-stocking, he found that the cost of under-stocking is greater tha n the cost of over-stocking. As a result, he decided to purchase more stocks than the number of forecasting, which can minimize the lost. However, with this decision, it created other problems to the company. Thus, it is important to let Mark understand the number of forecast is closely matched with the number of needs in the reality. To do so, L.L Bean should create an accurate system to address the demand forecast with very small forecasting error. Also, they should make up a backup plan when under-stocking is happening, promotion plane. Since it is mostly impossible to perfectly match the stock with the real demand, it is essential to sell all the over-stock to minimize the lost. L.L Bean should create an effective promotion plane to sell as much over-stock as they can. In conclusion, L.L Bean can improve and adjust its forecasting process in numerous ways. Retail industry is a fast-paced, changing industry where product’s demand and preferences rapidly change. The first problem appeared with L.L Bean’s forecasting process is that they only use the past dates to predict future forecasts. They should instead constantly update their forecasts system based on latest data that gained from market research or resources, in order to determine a more accurate approach. Also, the major catalogs L.L Bean introduces in each spring, summer, fall, and Christmas can be attached optional questionnaires. By doing this, they can have a better way to predict demand, and a better insight into consumer behavior in general. Nevertheless, appropriate adjustment can be made while they capture customers’ preferences and how customer rank L.L Bean â€Å"new† in comparison to â€Å"never out†. Lastly, in this case, L.L Bean can work close with suppliers so that they can be able to complete more â€Å"quick responses† and address the customers’ demand. They need to establish close relationships with the suppliers or reduce dependence on foreign vendors to generate a quicker supply.

Guns and Violence Essay -- Argument Argumentative Weapons Arms Essays

Guns and Violence School shootings, gang violence, drive by shootings, murder, and thousands of acts of violence are committed every day. Members of our society criticize their own people for this violence while they continue to sit back and do nothing about it. These acts of violence have many contributing factors. Violence in our country today is escalating because we don't control the distribution of the guns sold. There are not enough restrictions on guns sold legally. The illegal purchase of guns through the black market is out of control. There is not enough education on the usage and storage of guns. There are not many restrictions on the distributions of guns. Guns are sold to any one who is of eighteen years of age or older. There is another restriction; it is called the waiting period. Any one who is willing to wait three to five days to receive their gun can purchase one. The government enforced this law to allow time for the person who is buying the gun to calm down, or come to another resolution than violence. The fact that there are little restrictions on the purchasing of guns leads to much bigger problems. Problems such as school shootings. Many people do not store their guns correctly and this allows children to come in contact with these guns. This often leads to violence. Whether this violence occurs in schools, on the playground, in the streets, or in the children's own bedroom. The guns sold legally to ...

Fear of Death

Some old people are oppressed by the fear of death. In the young there is a justification for this feeling. Young men who have reason to fear that they will be killed in battle may justifiably feel bitter in the thought that they have been cheated of the best things that life has to offer. But in an old man who has known human joys and sorrows, and has achieved whatever work it was in him to do, the fear of death is somewhat abject and ignoble.The best way to overcome it – as at least it seems to me – is to make your interests gradually wider and more impersonal, until bit by bit the walls of the ego recede, and your life becomes increasingly merged in the universal life. An individual human existence should be like a river – small at first, narrowly contained within its banks, and rushing passionately past boulders and over waterfalls. Gradually the river grows wider, the banks recede, the waters flow more quietly, and in the end, without any visible break, they become merged in the sea, and painlessly lose their individual being.The man who, in old age, can see his life in this way, will not suffer from the fear of death, since the things he cares for will continue. And if, with the decay of vitality, weariness increases, the thought of rest will be not unwelcome. I should wish to die while still at work, knowing that others will carry on what I can no longer do, and content in the thought that what was possible has been done. Fear of Death Some old people are oppressed by the fear of death. In the young there is a justification for this feeling. Young men who have reason to fear that they will be killed in battle may justifiably feel bitter in the thought that they have been cheated of the best things that life has to offer. But in an old man who has known human joys and sorrows, and has achieved whatever work it was in him to do, the fear of death is somewhat abject and ignoble.The best way to overcome it – as at least it seems to me – is to make your interests gradually wider and more impersonal, until bit by bit the walls of the ego recede, and your life becomes increasingly merged in the universal life. An individual human existence should be like a river – small at first, narrowly contained within its banks, and rushing passionately past boulders and over waterfalls. Gradually the river grows wider, the banks recede, the waters flow more quietly, and in the end, without any visible break, they become merged in the sea, and painlessly lose their individual being.The man who, in old age, can see his life in this way, will not suffer from the fear of death, since the things he cares for will continue. And if, with the decay of vitality, weariness increases, the thought of rest will be not unwelcome. I should wish to die while still at work, knowing that others will carry on what I can no longer do, and content in the thought that what was possible has been done.

Development Project – comparing Canada and Kenya

Brief: In this project, I have been asked to show the development of two countries. The information was researched from books, resources, internet etc. Method: The two countries that I have chosen to write about Is Canada and Kenya. I have chosen Canada because of its interesting facts and the fact that it is a developed country. The other country I have chosen is Kenya, I choose this because it is a developing country and I wanted to see the similarities and differences between them. I also wanted to choose Kenya because of its interesting features and cultures. There many factors to focus on, in this project so I will both show my findings and research in forms of tables, pie charts, bar charts. TABLE OF FINDINGS I have researched my two countries using the internet. I then printed this information out to show that I have done my research. To make life much simpler, I collect the necessary parts of the research, and complied this into one easy to read â€Å"Table of Findings† The 12 Factors As you can see, I have chosen 12 factors to compare the two countries: I have chosen Roadways, Railways and Airports because I wanted to see the transport difference. I was hoping this would then show the huge difference of how developed one country is and how underdeveloped the other is. A MEDC would have a high number of transport facilities because of their wealth. A LEDC would have a small amount of transport facilities. The effect of not having these transport facilities could mean that they could be losing valuable money. This is because when they have the produce e.g. food, products. There is no way in which they can transport it to other parts of the world. This is shown as Canada has 1.042,300 km of roadways, whereas Kenya has only 63,547 km of Roadway. Meaning Canada has a superior development over Kenya. I chose Internet users, Telephone Mobile Cellular and Internet host because of it interesting fact and figures. I was hoping this information/research would show how modern the country is with new electronic gadgets. I think that, it would be recommended that a country have a high technologic wealth, because the 21st century is all gadgets and tech. A MEDC would have a high number of communications and gadgets because they can afford to have telephone lines and other sources of power. Whereas a LEDC has a much lower number simply because the wealth is not there and they cannot afford to have the sources of power e.g. Telephone exchanges and telephone lines. In the table, you can Cleary see that Canada has far more internet users, having over 25,000mill. Whereas the developing country Kenya, only has 3.36mill. As Canada has the higher number of users, they are able to trade with overseas businesses, and increase their economy rate. Kenya has a select minority of Users meaning there are only some people trading with overseas countries. Meaning that economy rate could be much higher, if only they were able to boost the amount of trade happening around the world. I have chosen Oil Consumptions, Exports, GDP per Capita because I was hoping it would show the wealth of each of my country. As I have information about their trading and the county's average pay. The MEDC's in the world have a high economy rate because of its power and trading. Although Kenya trade with other countries it still has a lower rate proving it is a LEDC. I have chosen Birth rate, Literacy, and Infant Mortality because: Birth rate: This should show how developed the country is because the lower the Birth rate the more developed the country is. This is because a higher birth rate means a higher population. This creates other critical issues, to do with accommodation and the country's wealth. However the lower this outcome is the better because most of these issues are evaded and therefore a more powerful and wealthy nation. Literacy: As shown in the â€Å"Table of Findings† the Literacy rate for Canada is very high meaning that there educational system has been effective. This also mean that higher salary earnings for new qualified employed of the future. This in turn would boost the GDP per Capita because the higher earnings would increase the average. However, for Kenya it is much different story because there Literacy rate. They only have 90.60% male, and a 79.97% female literacy rate, which means that; there education system is only applied to a selected minority (only the rich.) A MEDC would have a very high percentage because they are able to fund schools and other resources to educate students and adults. An LEDC has minimum funds for education, so it's GDP and economy rate would be lower. Infant Mortality: Infant mortality rate is the number of newborns under the age of five, divided by the number of live births during the year. As you can see from the information produced, Canada has a very low Infant Mortality Rate. This is very good statistics because they have more live birth than death. As a MEDC, these statistics indicate that the health care system is of high standards. They are clean, hygienic and have high success rate. Kenya however has a very high Infant Mortality rate. Meaning that they have an unsuccessful birth rate and a very high child death rate, This LEDC has very poor health standard for hospitals. The rich may have private doctors for their own use, but for the large population, Hospital health care is unhygienic and unfunded. This means that they have a very low success rate. My graph shows me that Canada has a high bar meaning that it has a very high GDP per Capita. However, Kenya has a low bar meaning that it has a very poor GDP per Capita rate. This means that on average the salary in Kenya is only 1,600 per person, for an economy to grow this number needs to increase. This is caused by dangerous, underpaid jobs, which decrease the rate of GDP per Capita. Therefore, this indicates me that Kenya is less developed whereas Canada id much more developed. The effect of this are- economy won't increase, meaning it will be harder for them to develop. This information researched over on the internet was quite surprising for Kenya. I was expecting the Exports rate for it to be much higher as they are trading with foreign countries, with food and products. This means it is less developed. I think I have also chosen good countries to write about, because one is very underdeveloped and the other has a huge difference than Kenya. As you can see from this bar chart, you can immediately see that Canada has a bigger bar chart. So what does this mean? This means that, Canada has 5.221 million more telephone receivers than Kenya. Thus, Kenya has less telephone communication than Canada. The effect of this are that they less communication with other countries, and less trading. This graph is showing the amount of internet users there are in Kenya and Canada. As you can clearly see, Canada has far more users than Kenya. This advantage can be very useful in the 21st century, because most people interact using social networking sites, and this can have a damaging effect on the countries that do not have many users. This is because business happens on the internet, and products, which Kenya make and grow, can be bought over the internet, but not having many users means they are losing lots of money. Measuring Development This table shows a comparison of the two countries. It ranks each country by the factors chosen, the better the number for each factor, it is ranked as 1. If it is worse than it is ranked 2. It can be ranked by how ever many country's you write about. In this case, it is only 2 countries, but in other tables, it can be 5 etc. Therefore, the rank for 5 countries is added up and the lower the numbers are the most developed. However, the higher the number the less developed it is. Conclusion Now that I have finished my project, I have analysed all my data and have concluded that Kenya is far more underdeveloped/developing than Canada. This is because they are not branching out amongst other countries through the internet and other communication. This can be shown it the â€Å"Internet Users Pie Chart† it clearly shows the small minority of people using the internet. From all my data and analysis, I can confidently say Canada is a MEDC. Whereas, Kenya is an LEDC. This is shown by the pie charts I have done. The Exports Bar chart has clearly shown that Canada has far more export income than Kenya, in fact more than most countries. This is because of its communication with other countries and nation. This is again referring to the amount of Internet users, each country has to trade. Kenya is of course a developing country, it has a high Birth rate, and a high Infant Mortality. However, Kenya can change. There are key points, for them to become developed. * Equal Societies- There are different tribes and cultures within Kenya, and if they are to become equal to an equal society, it would save money with no more fighting. (Buildings from fighting won't have too be restored) * Freedom from Poverty- Poverty is almost like an accessory in Kenya. It won't go away until they act on it. They need support from other Nations and countries (through communication) to bring down the rate of deaths from this killer. Evaluation How could I of improved my project? I have had many lessons for this project. Unfortunately, I did not finish within the lessons, and so I had to do it as homework. I think I need the extra homework extension, because I did not manage my time wisely. Otherwise, I would have finished it within the time bracket. I think that I could have presented my work neater on paper, as I had to type it up on the computer. More/different factors? I think that I should have picked more factors to do with population. This is because I only have information about Birth rate, and not Death rate or Life Expectancy. I think telephone mobile cellular was inappropriate because I did not know what it was. Presentation of Data? I think that I should have presented some of the data in a population pyramid. This is an easier way of telling whether it is developed on not, because of it shape. Inaccurate or surprising factors? I did not find any inaccurate date, because I used up to date figures for my project. I was very surprised with some of the factors to do with Kenya. Exports were very surprising because I would have expected this to be quite high. They normally trade food product with many countries and given this information, I was expecting it to be high.

Get Your Goat

Get Your Goat Get Your Goat Get Your Goat By Maeve Maddox Until a reader asked me about it, I hadn’t encountered the eggcorn â€Å"to get one’s goad.† eggcorn: the reshaping of a common word or expression in a way that makes sense to the speaker. The expression is â€Å"to get one’s goat† (not goad). The earliest documentation in the OED is dated 1910. In modern usage, the usual meaning is â€Å"to annoy,† â€Å"to make angry,† â€Å"to cause someone to display emotion.† Here are examples: After Ferrer took office, when opponents really wanted to get his goat, they taunted him as â€Å"Stanley Ferrer.† The name made him seethe. Extreme left liberals and ultra-right conservatives both  get his goat. What seems to get his goat the most is that the recession seems to have knocked away people’s interest in the environment. Maitreya is famous for having subdued his temper through learning ‘patience under insult.’ You simply can’t upset him. Insults, curses, even blows will not get his goat or shake his equanimity.   The origin of the expression is, as they say, â€Å"obscure.† Various creative explanations have been put forth, including one that suggests the expression derives from the practice of giving racehorses goats as companions to keep them calm. The convoluted reasoning is that if someone were to â€Å"get† the goat before a race, the horse would be too upset to run well. If the expression does in fact derive from some connection with the animal–and not from some forgotten slang meaning for the word goat–I think it may relate to one of several associations with goats that exist in our culture. I won’t go into all of them now, but one characteristic is liveliness. The wild playful way goats jump about with sudden leaps and turns gives us the words caprice and capricious. It’s not much of a stretch to associate â€Å"to get one’s goat† with this aspect of goat behavior. I once watched someone try to get her pet goat under control. She looked like someone trying to catch a grasshopper without a net. The expression â€Å"to get one’s goat† could have something to do with comparing the struggle to control turbulent emotions to the difficulty of trying to catch a goat. I have found a quotation that bears out this explanation. It predates the one in the OED. In this example, a union president is taken by surprise when presented with a beautiful commemorative gavel: At the last meeting of No. 16 ex-President Colbert proceeded to get the goat of President Knott. [] Mr. Knott was taken completely by surprise, and it was some moments before he could get his â€Å"goat† under control and thank the members of No. 16 for such a magnificent gift. –The Typographical Journal, Volume 35 (1909). Human beings want things to make sense. Speakers who replace goat with goad are making an interesting mental leap. A goad is a pointed object used to prod animals; ergo, a person prodded with a goad would become angry. Nevertheless, the idiom is â€Å"to get one’s goat.† Related post: The Sands and Hands of Time Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:50 Idioms About Legs, Feet, and ToesWhen to Form a Plural with an ApostropheSentence Adverbs

18 Irresistible Types of Travel Writing - Freewrite Store

18 Irresistible Types of Travel Writing - Freewrite Store Photo by  Josh Nezon  on  Unsplash Today’s guest post is by  Corinne Lincoln-Pinheiro.   Corinne is a journalist with experience as a freelance legal digital reporter, military journalist, city junior newspaper editor and health blogger. She is a military spouse blogger and also writes about military-family travel.  Corinne is also a  published creative nonfiction writer and poet.    Finally, you’re ready to take the plunge into the travel writing sphere. Now what? What types of travel writing are right for you? Well, whether you’re a novice or seasoned writer searching for something new, there are multiple avenues from which to turn an aspiration into a part-time gig or full-time career. Modern travel writing appears in many forums, from travel blogs and websites, in-flight travel magazines, trade magazines, newspapers, free periodicals, books and more. But before all that comes the decision as to which one(s) suits you best. The Travel Writer’s Guide Of course, deciding on what’s a good fit depends on your interests and expertise. Because many travel writing categories overlap and have similar templates and requirements, you can do more than one type of writing simultaneously. You should ask yourself: how much time do I want to devote to research, how many articles can I produce a week, and how far am I willing to travel and how often? Am I drawn to travel journalism? Whether this venture is a stepping stone to something else, supplement income, or a new career altogether, travel writing is competitive and writers are typically poorly compensated. The best travel writers are unique and bring a fresh perspective. Being able to pitch great ideas, following through, and having something interesting to say is indispensable. Whatever you do, be authentic, candid, and creative in your approach. I once pitched a two-week travel extravaganza (from Forks, Washington State to Eugene, Oregon), and wrote more than 20 pieces about (sometimes little known) attractions along the West Coast. The travel series on gems near Highway 101, ran both online and in print.   Creativity is one thing but you must have your readers’ interest at heart. After an all-expenses-paid trip to the South, I didn’t give outstanding reviews to all of the attractions (unlike the travel bloggers in attendance). But my audience- primarily military families, often had to take vacations on a budget, if they took one at all, and they appreciated the advice about attractions that weren’t worth the price. This guide will provide a brief overview of 18 types of travel writing options to help you narrow down which one(s) you’d like to pursue. Types of Travel Writing: 1. Weekend Warrior2. Content and Social Media Marketing3. Roundups and "Best of" Lists4. Holidays and Special Events5. Side Trips6. Destination Pieces7. Travel and Lifestyle Blogging8. How-To Travel Guides9. Advice Articles10. Travel Itineraries11. Food and Travel12. Guidebooks13. Travel Humor14. Personal Travel Essays15. Travel Memoirs16. Travel Modes17. News Travel18. Travel Op-Eds 1. Weekend Warrior Are you one of those people who gravitate toward articles about the perfect day trip? Local or regional attractions are great for this type of piece. This is a mashup of a few ways to travel write- it can be an outdoor expedition, recreational indoor activity, weekend getaway, or a combination. It may focus on a fishing trip, bike or hiking trails, scenic road trips, or indoor rock climbing for example. It’s a destination piece with an element of adventure that gives the reader a glimpse of what they could be doing this weekend. Travel writers should know the market, the publication and their vocabulary. Consider if the piece will be family-oriented, what are some interesting things to do outside of the must-see attractions, how to get the most out of the day or weekend, along with descriptions of the scenery and facts about the activity. Whether it's water sports, glamping or packaged adventures, if you live it, why not write about it? This can also be a version of roundups (see below) and may include additional specifics on a destination’s happy-hours specials, shopping, food, drink, the arts, and nightlife. Photo by Corinne Lincoln-Pinheiro 2. Content and Social Media Marketing Travel companies sometimes hire freelance content and social media writers to promote their product and services via blog posts, video clips, and articles. You’ll need to write quickly, vary the tone for targeted audiences and engage with followers and update posts. If you favor succinct tweets, Instagram blasts and Facebook blurbs, you’ll like this option. Side note: As a travel writer, you should have a social media presence anyway. While you’re traveling, you can upload videos and pictures to promote the attractions and things to do at the destination. Also, during complimentary travel, businesses like the fact that you’re able to â€Å"bring along your followers to visit† their destinations and spread the word instantly. Finally, most companies have social media pages and as more people turn to them for ideas, travel content and social media writers are in demand, especially if you employ SEO practices. There are even content marketing companies that hire travel writers specifically to research and write content for other businesses. 3. Roundups and "Best of" Lists Very popular these days, roundups are bullet-point lists that collect information on different destinations with a common theme, like the â€Å"10 Best BB’s in San Francisco.† It isn’t too in-depth and because it’s brief, the catch is finding ways to spice up descriptions and avoid clichà ©s. The introductory paragraph setups the common thread/angle and bullet points justify why the destination made the list. Roundups should be accurate and well-researched to produce quality pieces (even better is visiting the destinations and providing original content). If your roundups are in the same region (like the BBs in San Francisco) before you visit you can request complimentary accommodations. Better yet, contact local tourism agencies and they’ll help set up tours, press passes, create your itinerary and provide tour guides, on occasion. Roundups get a lot of online views and are easily scan for pertinent information (it helps build your portfolio, too). 4. Holidays and Special Events A travel story  involving holidays and special events such as New Year’s or Germany’s Oktoberfest should be pitched and planned well in advance. If you’re new to travel writing, you can start with local festivals and fairs. One lesson I learned early on as a journalist who also covered travel writing- these events can produce multiple pieces and can be a treasure-trove for new leads. For example, the first piece can be a 200-word announcement of the event. Closer to the occasion, an interview with an event official about last year’s successes and what to expect this year serves as a reminder. As you cover the event, talk to everyone. If you do  multiple  types of travel  stories your next lead or resource could be around the corner. Photo by  Corinne Lincoln-Pinheiro 5. Side Trips A side trip is a â€Å"side-step† on the way to or from (or nearby) a major destination. It focuses on another city or lesser known location or attraction. Magazines usually plan for and arrange side trips to complement the issue’s featured travel article. Pitching these ideas early on can help them plan around the issue. Side pieces detail how to get there, attractions details such as hours of operation, so readers can know what to expect when visiting. Side trips are usually day-trips and travel writers maximize the benefits by also using these destinations (or information from them) in roundups or even weekend warrior angles.   6. Destinations Pieces Destination pieces that are feature articles are usually very in-depth. It finds the right angle to draw the reader into the painting the travel writer creates and entices them to visit. Features can be seasonal but should always be relevant. Often, editors assign these to established writers or those they have a working history and familiarity with. Well organized pieces seamlessly integrate facts, anecdotes, historical information, encounters, storylines, and the â€Å"Five W’s† of who, what, when, where, and why (and sometimes how). The challenge remains, as with all popular attractions, finding a fresh way to retell something many others have done before.   It’s usually told in the first person and the voice is more of a delivery tool than the focus. Great travel writers avoid meaningless descriptions and write compelling articles that make the reader hungry for the next detail. Destinations can also highlight overlooked attractions and little-known gems. 7. Travel and Lifestyle Blogging Travel blogging allows writers to set the tone and pace because there are no editors or deadlines or templates, just you and your readers. You can also be a guest contributor or invite guest bloggers to increase visibility. As for lifestyle blogging, it’s great for multiple ways of travel writing because you set the terms, here as well. However, it’s very competitive so the key is to build trust and rapport and be a credible resource for readers. You can write longform posts, roundups, destinations, weekend warriors angles and itineraries, you name it. Itineraries can take the form of where to eat, stay, and play, whereas longform posts are more narrative in nature with characters and vivid details. Bloggers keep the reader’s attention by being witty, creative and engaging, even intimate; they are active (in life and online), giving readers repeated reasons to return. 8. How-To Guides The how-to travel piece imparts invaluable advice and information, making travel writers a tour guide of sorts. You can help solve readers’ travel problems before they occur, and this alone will generate more shares if it's relatable and reliable. A how-to can focus on just one aspect of travel like how to get around complex international airports for example. â€Å"How-to† travel advice is a frequently googled topic, such as, â€Å"How to travel on a budget.† Travel writers should be comfortable conducting thorough research and have knowledge of the destination, where applicable. Great how-to articles are honest and trustworthy and teach readers essential tips beyond what the attraction entails. 9. Travel Advice Articles A how-to article can easily turn into an advice piece which discusses, for example, mishaps that can happen on a trip.   Advice on overcoming language barriers, what to do if you have to deal with law enforcement, foods to avoid, what to do if you lose your luggage, scams, where to get discounts and bargains, what to do if you miss your flight or if you become lost, all of these are advice a reader may not know they need. Whatever you recommend, it must be well-researched and interviews with credible experts help reinforce the advice given. Editors often assign these pieces to staff writers and not freelancers. How-to and advice travel articles can be in-depth standalone pieces, but often this information is incorporated in other pieces such as destination articles. Readers appreciate the one-stop â€Å"shopping,† especially if the advice is destination-specific and integral to the region. Many see this type of advice as essential to any travel piece. 10. Travel Itineraries Itineraries are city-by-city, region, destination, or sight-by-sight recount of all the details from planning to returning home, so the traveler can use it as a stencil. There are recommendations on where to visit and how to maximize time and save money. It goes into greater detail about the challenges of visiting a specific location, drive times and routes, weather and road conditions, crowds and busy times, and what clothing and gear to pack. Itineraries can be first-person accounts, relaying door-to-door experiences with a narrative thread that runs throughout. 11. Food and Travel This is a prized gig for foodies- exploring diverse cuisines, cultures, and dishes, all the while visiting interesting places. This is a staple in the travel writing industry because there are evergreen opportunities to explore. If you have a genuine interest in food and basic cooking knowledge, this dream job can lead to interesting discoveries, making for well-rounded pieces. Food and travel articles are not reviews and are more than just why a meal is great or where it falls short or the restaurant’s location. It’s the presentation, the ambiance, the way this dish makes you feel, the amazing hole-in-the-wall gems. You get to write about: how in some places food is passed on as an inheritance; how it can be the marking of a culture and its people; how it intersects with history and traditions and is a celebration of living.   Photo by  Corinne Lincoln-Pinheiro 12. Travel Guidebooks If you’re more of a straight-forward kind of writer, then this might be a better fit for you. Its factual, practical, and linear. It can be part-time or full-time employment but if constant travel isn’t appealing, you can be a local or regional writer.   Guidebooks cover a wide variety of subjects and are heavy on descriptions, and to stay current must have up-to-date listings. Many set boundaries and divide the guide into sights to see. Don’t rely on internet research alone, it’s best to see the place because knowledge of your destination is paramount, along with a good understanding of maps. Guidebooks may include quality beaches, five-diamond lodging and independent hotels, museums, history, architecture and local traditions. However, work can monotonous.   13. Travel Humor Do you have a knack for writing humorous stories? This can be a niche in and of itself in travel writing, and humor is sought after and well received by editors. It requires a clear voice, firsthand experiences, a storyline that engages, and sticking to an angle (and in a refreshing way). It builds rapport with readers, especially if the joke is at your expense. The downside is the risk of insulting someone, unintentionally singling out a group of people or being culturally insensitive, using offensive language, or accidentally letting your prejudices creep into your writing, or worse, using your wit as a weapon. Many travel writers stick to universal misadventures, misassumptions, misunderstandings, and tongue-in-cheek humor. But finding that delicate balance in tone, and keeping humor relevant, light-hearted enough, inclusive, and tolerant is no short order. 14. Personal Travel Essays A well-written, insightful personal travel essay is every editor’s dream, but it’s not always in demand or easy to write. A distinct voice, great backstory, a universal theme and/or lesson, the ability to tell a travel-related story imbued with metaphors and comparisons that reaches the reader, are all part of great travel personal essays. Switching between views- from wide to medium to close-level lenses, add depth, as well. Personal travel essays are more like a journey of discovery as the piece matures; its rich in perspective and a balanced travel narrative. The travel aspect shouldn’t hide inside your personal essay, your purpose should live amongst its storyline. Places can often invoke revelations that arise through reflection, writers learn about themselves, explore emotional issues, and make hidden connections. 15. Travel Memoirs Travel memoirs are even harder to write and many never make it to publication, especially if it reads like a diary entry. They aren’t autobiographical as traditional creative-nonfiction memoirs but like a personal essay, it has to be well-written, possesses a strong voice and point of view, something exceptional to say, even a metaphorical journey. Time and place, scenery, culture, and a distinctive narrative create a window into your experience. Knowing the targeted audience, developing fully-realized characters and storylines, and remaining focused (not every mishap should make it into your memoir), are the marking of a successful travel memoir. Finally, as with any book, know your publishing options, find an editor who is willing to work with you (even secure an agent), ask for help if you need it, walk away from time to time, and don’t doubt your abilities. Most of all start writing today, you have nothing to lose. At the very least it can be one or more exceptional personal travel essay. Or you can self-publish an eBook which you can use to market your writing skills. Photo by  Corinne Lincoln-Pinheiro 16. Travel Modes The travel modes  focus isn’t destinations but the form of transportation i.e. how you get there and the voyage itself. Transportation modes include vintage trains, railroads, ships, and automobiles. Not a how-to or advice piece, it can overlap in some ways but the central theme is the discoveries along the way, the way it makes the author feel, and other nostalgic and historical angles. Facts, a vivid narrative, (and photos even), elevate these expedition pieces.   17. News Travel Writing about places that made the new cycle either because of war, civil unrest or terrorism can become popular after the chaos is over. Places like Egypt and Israel, with its rich biblical history, monuments, and locations like Mt. Sinai and the Red Sea, are of interest to many a reader and traveler, alike.   This is a tricky mixture because though tourism is alive in these places, civil and economic disturbances (afterward) affect interest levels and thus publication opportunities. (Though there are readers who enjoy learning about such places, even if they have no intention of visiting.) Another intersection with travel writing and the news is if to travel to destinations that experience natural disasters. The occurrence of tsunamis, hurricanes, and earthquakes, can open the way for a how-to about keeping safe and what to do in case it happens while on vacation. Discounts, bargains and cheap travel packages to nearby locations (where tourism may also suffer) make for travel articles, as well.   18. Travel Op-Eds Op-ed pieces are not as commonplace as other travel writing mediums. However, these travel writers are intimately familiar with each publication’s tone, style, and platform, and check (and adhere to) submission details and deadlines. Again, being original and persuasive, having a clear decisive voice, something valuable to share, and an angle increases publication opportunities.    There you have it, 18 ways to get started as a travel writer. Do you have experience with travel writing? We'd love to hear your story in the comments!      Corinne has freelanced as a legal digital reporter for ICS and ten of their national publications. She has served as a military journalist, travel writer, and photographer for Swarner Publications and their newspapers on Joint Base Lewis-McChord (JBLM), including The Ranger, the Northwest Veteran (NW), the Northwest Airlifter, and their two online magazines, JBLM Spouses and JBLM Singles. At Fort Hood, she  was a  reporter and health blogger for the Killeen Daily Herald and a  junior editor for its former local paper, the Copperas Cove Herald. As a former military spouse, she’s written for Military.com and its subsidiary site, SpouseBuzz. She has published essays and poems and has a Master’s degree in Creative Nonfiction from Vermont College of Fine Arts, and a Bachelor’s degree in English from Pacific Lutheran University.  Corinne also has a background in Human Resources.

Name Change for ISIS

Name Change for ISIS Name Change for ISIS Name Change for ISIS By Maeve Maddox English speakers have yet to agree on a word, phrase or acronym to label the terrorist group making news for such atrocities as beheading noncombatants and butchering unarmed prisoners. A few years ago, American journalists started referring to the group that was calling itself â€Å"Al-Dawla Al-Islamiya fi al-Iraq wa al-Sham† as ISIS (Islamic State of Iraq and Syria), but this acronym has proved to be a poor choice; it suggests that the group’s focus is limited to Iraq and Syria. The term al-Sham does not stand for Syria. The English translation of al-Sham is â€Å"the Levant.† Levant came into English from French in the 15th century with the meaning â€Å"East,† (from French lever, â€Å"to rise.†) The region referred to was in the East. The sun rises in the east, ergo, levant (rising), present participle of lever. The Levant is â€Å"the eastern part of the Mediterranean, with its islands and the countries adjoining.† According to one interpretation, the Levant is made up of Cyprus, Israel, Jordan, Lebanon, Syria, Palestine, and part of southern Turkey. Others claim that the Levant refers only to Syria, Lebanon, and Palestine. The Associated Press has rejected the continued use of ISIS, preferring ISIL (L for Levant) as a more accurate interpretation of al-Sham. John Daniszewski, AP vice president and senior managing editor for international news, says, â€Å"We believe this is the most accurate translation of the group’s name and reflects its aspirations to rule over a broad swath of the Middle East.† Since June 2014, when the terrorist group named a â€Å"caliph† and dropped both Iraq and Levant from its name, ISIL has become less than accurate as a reflection of the group’s aspirations. Referring to themselves as â€Å"the Islamic State† reflects their self-image as a reincarnation of the medieval caliphate founded in the 7th century. The Umayyad caliphate (661-750) conquered lands from Arabia to Spain; their advance into Western Europe in 732 was turned back by Charles Martel at the Battle of Tours. The words caliph and caliphate derive from Arabic khilafa, â€Å"succession.† A caliph is seen as the successor of Muhammad. A caliphate is a sovereign state ruled by a caliph under Islamic law (sharia). The office of caliph combines the functions of king and priest. British journalists seem to have decided on the initials IS as a short way of referring to the group without limiting its perceived goals to any particular region of the world. They use the term â€Å"Islamic State† for the first reference in an article and the capitalized initials IS in subsequent references. It seems to me that either ISIL or IS is preferable to ISIS. As a student of mythology and comparative religion, I cringe every time I hear the murderous terrorists referred to by an acronym that sounds like the name of the benign mother goddess Isis. And I sympathize with women like Isis Martinez of Miami who sees people â€Å"recoil in disgust† when she introduces herself these days. Postscript: I just heard an American reporter on NPR refer to the group as IS. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Spelling category, check our popular posts, or choose a related post below:Has vs. Had20 Words Meaning "Being or Existing in the Past"Sentence Adverbs

Human Resource Strategy Essay Example | Topics and Well Written Essays - 1250 words

Human Resource Strategy - Essay Example The mission of Edward Jones Company is to help individuals reach their long-term financial goals. Edward Jones Company is providing services like financial consultations and advices in the field of investment, stocks, mutual funds, and fixed-income investments. The company also provides complimentary portfolio review in accounting services. Basic education is also provided to the customers in terms of knowledge on savings. Their team of advisors also assists in portfolio management and objective advice to the people (EdwardJones, 2015). Edward Jones is different from google in that the latter is moving widespread and has large customer base. They provide affordable services such as investments and withdrawal without payment of tax (EdwardJones, 2015). They have also digitalized their operations and can operate online. However, google is more diverse in terms of services they provide as compared to Edward Jones. Google also deal with platforms and operating systems among other services. Apart from the daily loads of information they deliver to consumers, the Google company also had developed Android technology from the alliance of 75 technologies and by theuse of Android technology, developers can create various applications for their mobiles (Latif, 2014). The use of Android technology reaps for the Google Company 2.8 million. The use of Android technology has also enabled Google Company to continue providing an extensive range of services and products inform of innovations and significant experiences. For example, Google chrome is specially designed for users who would like to spend most of their time online in websites. Chrome is a new approach to operating system (Latif, 2014). Google is far much larger in size as compared to Edward Jones. This can be told by the diversity of services they offer and their consumer base. Google has

Recruiting and Ad Assignment Example | Topics and Well Written Essays - 500 words

Recruiting and Ad - Assignment Example The general timeline will move backward from the search start date to the selection of candidate, and finally to the candidate hire date. The Recruitment Plan will encompass a 10 week process that spans the following elements in chronological order: Develop a concise statement to define the process and goal. Summary Statement for the Candidate search: Marvel Worldwide Inc. is expanding their creative universe with the addition of an energizing professional Product Review Technician for the Comic Book Division. We are offering excellent opportunity for an enthusiastic motivated Product Review Specialist to get their career off to a positive start. You will join our Creative team and have a range of duties and responsibilities including Quality Control and Product Synergy within defined parameters. The ongoing challenge of improving and streamlining our Creative department will require you to work and communicate closely with other members of our team. Decide upon the scope of publication for the current Candidate Search. Prepare an efficient and adequate applicant processing plan that is designed to create a short list of qualified candidates based on a qualifier pre-screening criteria. All Applications will be screened based on the following: Educational level, Editorial Experience, and Product Knowledge/Aptitude. Applicants are sub divided and grouped based on qualifier procedure. Highly qualified and skilled applicants receive a complete resume review including reference verification, verification of educational back ground and preliminary work history review. Applicants that are most qualified are contacted and scheduled for formal interview. Interview objectives are established and applicant testing/coordination exams are scheduled to correspond with interview schedules. Schedule ample time for each

How people react to robots Essay Example | Topics and Well Written Essays - 1000 words

How people react to robots - Essay Example This research will begin with the statement that response to robot interaction is a recently emerged area of research that is working to understand how the humans perceive and react towards robots in the social interaction scenario. Recent works have shown that people respond differently to the robot, but also show a similar flow of character towards the devices. Several future challenges have also been considered in these studies, for instance, physical embodiment and correct reading the robot intentions, to come up with sociable robots. Finally, for robots to live up to their mission, the focus will have to drift from competitive generation of robots to production of robots that are functional co-action and co-ordination. Whatever is happening to technology is affecting the day to day behavior of humans in all lines of business. Researchers are invading the human society and this is a reality. From the entertainment to performing household chores, to looking after the elderly, and to educating the children, people will soon be welcoming and accepting their existence. The changes are inevitable; avoiding this will be fighting a losing battle. Research on robot revolution shows that, though this will take time, people will need to learn ways of responding to these changes and try to see the positive impact this will have in the society. That is what this survey is about; the response of the humans to robots in the society.... According to [2] the sociable robots are robots that are capable of fully engaging in the social situation and have their own motivation for being involved in these types of interaction. These robots will be capable of interacting with humans on a social level and be comfortable and familiar with them, thereby, allowing the interactions to seem easy and natural [3]. Ref: [1] researcher referred this to simple trust from the humans. Although there are other types of robots for instance; socially evocative robots and social interface: This research will entirely dwell on sociable robots. III. Critical analysis Human robot interaction is increasingly becoming a topic of popular culture and academic interest, and most try to answer the question regarding the role of robots, the ethical issues in relation with its legal issues, and how the robots interact with humans [7]. Though not everyone writer of the popular culture writers have affected the field of robotics research. A. Shampoo Rob ot Project With the recent technological evolution, robots have been known as objects that can walk, talk or point. However, Panasonic has decided to add another action of robots to the ever increasing list by developing a robot that can shampoo one’s hair. The shampoo-Bot currently is on trial in japan to see how effective it works. Many have argued that it borrows from the car wash machine, but, all the same it is a descent innovation one must say. The hair care robot sounds a fascinating thing to hairdressers. The robot composition includes a reclining chair with a wash basin at the back both mechanized to achieve its task. According to [8] released on YouTube,

International Marketing - 3 discussion questions Essay

International Marketing - 3 discussion questions - Essay Example One of the differences between domestic marketing and international marketing is that domestic marketing is considered to be easier than international marketing because a company doing local marketing already understands the local/country customs and norms. The focus then is effective marketing. On the other hand international marketing is usually more difficult because literal translation can often turn off prospects. Other differences include the uncertainty of different foreign business environments that are not in domestic marketing. This is because there is a difference in infrastructure, technology, competitive dynamics, legal and governmental restrictions, customer preferences, culture and many additional uncontrollable variables. Organizations should be more concerned about international marketing because their international image should be of more importance to them. Another reason for emphasizing on international marketing is the fact that if an organization has a good international image then automatically its domestic image becomes of a competitive organization that will excel in the future. There are different conditions that have led to the development of global markets. The first condition is the limitation that each and every country cannot produce all the goods and products of their need. Even if they do have the capability then the required quantity is not met. Another important reason is the quality of a product. For example a country might be able to produce a good but another country is making it of a better quality so they will prefer to buy it rather than producing it themselves. There is an increased interest shown by US Organizations in the global markets, the major reason being to boost up the profits. Other reasons are to maintain a high image of the organization domestically, to exploit the international markets where customers want quality products that are

I have a dream--situational analysis Essay Example | Topics and Well Written Essays - 1750 words

I have a dream--situational analysis - Essay Example This was the most famous speech he ever made which almost immortalized him. Dr. King, even to this day, remains an icon of anti racist movement. The rhetoric "I have a dream" became part of all the freedom movements to come and his words "Let freedom ring" reverberated from all corners of the world, as a sanctified slogan of freedom loving humankind. The rhetorical situation had many constraints at the time. Even though it was John Kennedy, one of the most exalted Presidents of America, the sworn enemy of racism, Kennedy had realized that it would take years to remove the evil from its roots. He was a new President, still testing the water of American politics and was not yet ready for a civil war like situation with the racial frenzy South. Things had not changed much from the days of Abe Lincoln. President Kennedy had to send federal troops to admit James Meredith to the University of Mississippi, in 1962, the very thing he really wanted to avoid. The President also had to order the marshals to accompany Meredith while attending his University Classes. King knew that in Kennedy he had a sympathizer and now it is known that Kennedy had already decided to do a lot for the rights of the black population, during his second term as President. But in 1963, even Kennedy was not in a position to do much to aid King. King knew that he had to fight his own battles, possibly with subtle help from the President and his Attorney General brother, Robert Kennedy. King's first task was generating support from the Black Community. There were a few fractions fighting for the civil liberty in an unorganized way. He knew that their strength lies in unity and undivided, fractionless black community. He knew that unless he did that, the movement had no chance of success. He also knew that President Kennedy's assassination in 1963 and the aspiring Presidential candidate, Robert Kennedy's murder in 1967, had removed any hope of administrative support for the movement, and the mild, rather wily successor, Lyndon Johnson never showed any such intention either by word or deed. King had to depend on his own rhetoric, wit, oratory and determination to make a success of the fight for civil liberties. This entire speech, its timing, location was towards that one particular goal. He had to enthuse and inspire them ('Let freedom ring'), explain and get them committed ('We cannot turn back'), and make them march with him towards the glittering goal of 'Free at last!' His eloquent speech was interrupted many times by the admiring frenzy of the audience that is the result of great purpose and happiness of having found a suitably inspiring leader at last for the cause. The rhetoric produced both short term and long-term effects. For the first time in recent decades black community of America was maintaining a united struggle for their

International Marketing - 3 discussion questions Essay

International Marketing - 3 discussion questions - Essay Example One of the differences between domestic marketing and international marketing is that domestic marketing is considered to be easier than international marketing because a company doing local marketing already understands the local/country customs and norms. The focus then is effective marketing. On the other hand international marketing is usually more difficult because literal translation can often turn off prospects. Other differences include the uncertainty of different foreign business environments that are not in domestic marketing. This is because there is a difference in infrastructure, technology, competitive dynamics, legal and governmental restrictions, customer preferences, culture and many additional uncontrollable variables. Organizations should be more concerned about international marketing because their international image should be of more importance to them. Another reason for emphasizing on international marketing is the fact that if an organization has a good international image then automatically its domestic image becomes of a competitive organization that will excel in the future. There are different conditions that have led to the development of global markets. The first condition is the limitation that each and every country cannot produce all the goods and products of their need. Even if they do have the capability then the required quantity is not met. Another important reason is the quality of a product. For example a country might be able to produce a good but another country is making it of a better quality so they will prefer to buy it rather than producing it themselves. There is an increased interest shown by US Organizations in the global markets, the major reason being to boost up the profits. Other reasons are to maintain a high image of the organization domestically, to exploit the international markets where customers want quality products that are

Operation Management Essay Example | Topics and Well Written Essays - 6000 words

Operation Management - Essay Example Indeed recognition of a modern telecommunication infrastructure is very much essential for boosting up the growth of the economy as well as its social well being (U. S. Industrial Outlook, 1994: Business Forecasts for 350 Industries, 1994, p.28). The report deals with a small US based Telecom Company and its application of operation management practices backed with diverse theoretical frameworks of operation management (discussed in the theoretical framework section). The company in application is basically a provider of telecom manufacturing services to various small scale technology companies. The company has employee strength varying between 30 and 35 and is situated in the United States of America. The areas of specialization of the company are circuit cards manufacturing, system level assemblies and precision sheet metal. The company also receives funds from a big telecom company which provides products like metal chassis and assemblies. Coming to the development pattern of the company, the revenues of the company in the fourth quarter of the year 2012 increased by a small percentage compared to the fourth quarter of the fiscal year in 2011 but the net income of the company declined significantly as compared to the previous year. The growth of the company taxed the current operational processes and a necessity for an automated solution was necessary for the purpose of processing as well as analyzing the telecom invoices. There was also an increase in the number of employees by the company for meeting the demands of the customers and also there were escalations in the number of services being purchased by the employees of the company. The cost per employee also increased because the employees used cell phones, pagers and other electronic gadgets without proper oversight. There was also increase in the costs of internet access for the telecommuters. An urge for Total Quality Management procedure was highly felt. There was development in the information techn ology database along with the advancement in the tools. But the development in the IT tools was not properly engaged in streamlining the billing procedure of the company. Data collection in the United States is more or less straightforward but there is a great difference in the billing processes among various countries as various countries using different ledgers and various global solutions and also with respect to the knowledge of global currencies. Variations in vendor commercial performances added layers of intricacies to the billing organization chore. It can be stated that the company’s financial strength is declining a bit but the company also has a potential market presence and directs towards maintaining a strong position for itself. 2. Outline of the purpose of the study The company encountered a bad phase of revenue decline from year 2004 to 2007 during which it served some of the big companies in the telecom industry as its client. The problem was that these were all high volume but low margin accounts and pricing pressure adversely affected the company’s profit portfolio. After that it moved into the domain of military and aerospace industry which escalated the company’s growth to a certain level. But the military and the

Historical Photographic Processes Essay Example for Free

Historical Photographic Processes Essay The Cyanotype, also known as the blue print process, was invented by Sir John Herschel in 1842 and made popular in the field of photography by Anna Atkins, a British botanist and photographer, who did a series of leaf prints and published a series of limited edition books of cyanotype prints (Rosenthal). The earliest examples of cyanotype photographs, therefore, consist of prints of leaf species. Cyanotypes are named for its blue-green (cyan) hue. It uses light sensitive Ammonium iron (III) citrate and potassium ferricyanide to reproduce an image. The Division of Rare and Manuscript Collection of Cornell University explains the process in its website: A piece of paper is first sensitized with a solution of ferric ammonium citrate (an iron salt) and potassium ferricyanide (a crystalline iron salt) and dried. The prepared paper is then contact, or placed in direct contact with the negative, and exposed to sunlight until an image begins to appear on the paper (usually about fifteen minutes). As contact prints, they are always the same size as their negatives. In the final step, the print is washed in water to oxidize the iron salts and draw out the cyanotype’s brilliant blue color (A. D. White Project). Since the 1980s up to the present, the blue print process is still used by some architects and engineers because of its simple process and low cost. The Albumen Print Process The albumen print process was invented by in 1850 by Louis Desire Blanquart-Evrard and became the popular photographic printing process for the next half decade A. D. White Project). It uses the albumen in egg whites to bind photographic chemicals to paper. The process begins by mixing the albumen with iodide of potassium and water. After the mixtures has been allowed to set for some time it is poured over a glass plate (or later on, on paper) which, in turn, is immersed in a bath of nitrate of silver and glacial acetic acid to sensitize it and make it ready for exposure in the camera. The plate is removed from the camera and poured with a saturated solution of gallic acid, followed by a solution of hyposulphite of soda, and then washed over a stream of water. When dry, the picture is ready for printing (Ross). Albumen prints are prone to fading. The general tone is yellowish with cream-colored highlights and deep chocolate brown shadows (A. D. White Project). Cited Works A. D. White Project. Division of Rare and Manuscript Collection, Cornell University. 14 April 2005. http://cidc. library. cornell. edu/adw/cyanotype. htm. Rosenthal, Richard T. â€Å"The Cynotype†. Vernacular Photography. 20 March 2008. http://www. vernacularphotography. com/VPM/V1N1/the_cyanotype. htm. Ross, James. â€Å"The Albumen Process. † Albumen. http://albumen. stanford. edu/library/c19 /ross. html.

Business Plan for Educational Website

Business Plan for Educational Website 1.0 Executive Summary Stay Clean, is a site that is based on Environmental Management Practices Education. It is owned and operated by me, Morrison Edwards. I am determined to ensuring that people live in an environment free of contaminations and appealing to live in. I am thus taking the initiative to educate people on how we can make our environment friendlier for habitation. The people are taught to carry out environmental practices once in a month. The activities involved in the practices are quite simple and are meant to encourage people on how the little changes they make in the initiative can make an enormous difference to the environment and their personal lives. The sources of revenue supporting the plan are from my personal savings from employment. I will be organizing with other affiliate companies and retailers to provide me with the products I will require in the process. Our benefits will be commission based from the sales of the products used in the environmental management practice. Financially the strategy is aimed at making profits, and of most concern will be minimizing expenses. A portion of the profits will be ploughed back into the business while the rest will be used for personal growth. I believe that it is a just course to keep our environment clean as much as the initiative is also a money creating opportunity. The cash flow into the action is a priority as well as the cash balance. In accomplishing my goals, the following areas are going to be of emphasis. The web content must be of the best quality and interactive to the users. The tips will be elaborate and engaging, inspiring and empowering so that the users will share the tips quickly enough to improve the use of the website. The project is aimed for gross profits in the future and so I will cut the current expenses to meet my current demands. The products that will be required in the process of the affiliate companies will have to be recommended on the website for buying by the people so that the profits gained from the commission will be used in the initiative. Since I do not intend to use more money in the expenses the online marketing plan will have to be perfectly effected to meet the expectations. 1.1 Mission The website is an educational platform meant to teach people on how to maintain the environment clean by performing cleanliness practices at least twice in one month. For the entire year. I am looking forward to enlightening people so that they become more environmentally conscious. In the process the affiliate institutions and retailers will have the opportunity to sell their products. The profits will be shared among all the member parties, the producing companies, the retailers and me. 1.2 Objectives of the Plan i) To conducting weekly environmental teaching sessions. Educate people on how their contribution in maintaining the environment will reduce environmental hazards or detrimental environmental impacts on the general population. ii) At the end of the first year the website should have approximately 500 subscribers already signed up for the weekly tips on the environment. iii) The site must receive 10,000 customers monthly. iv) Profits will be evaluated within six months. v) The Profit will be redistributed to support the project and into personal savings. 1.3 Important Factors of success i) The Website content will have to be quality; the weekly tips will be elaborate and straightforward, friendly and inspiring. ii) The marketing of the site must be exquisite for maximum subscription iii) The expenses will remain flat to maximize profitability. iv) The products sold will be environmentally friendly and the buyers will have to be inspired so that the commissions care increased to make profits. 1.4 Summary of the Business The Stay Clean initiative is a small business website based in Marina and it is purposefully meant to enlighten the community on the effectiveness of cleanliness to minimise the impacts of environmental hazards. The cleanliness initiatives training will be conducted twice a month as explained on the website. The teaching sessions are conducted online on the website or on weekly meetings for an individual attendance. The weekly audience subscription is free. The business will be making profits from commission received by the sale of products obtained from the Affiliate Company and retailers supplying the products to be used in the initiative. 1.5 Financial Plan I am looking forward to starting the initiative with a capital of 3000 dollars obtained from my personal savings. This will be used to come up with the website and in facilitating services of the Affiliate Company and retailers. The money will also be spent on the legal purposes and acquiring the computer equipment and in registering the computer domain for the name of the website. The remaining expenses will remain untouched until income generation begins. 1.6 Ownership of the Business Initiative The Stay Clean Business initiative is a sole proprietorship, a plan created and founded by (name). It is an enlightenment effort as well for personal growth The Products involved The business does not produce the required products on its own. I am marketing earthly friendly products recommended for cleaning and maintaining the environment. The products will be acquired from a company and retailers who will be paying the commission based on the sales of the products made. The company and the retailers are the affiliate parties. The goods thus will not be costly thus the cost of production is cut. The fulfillment and the inventory levels or the customer service. The only risk involved in the business is that the profit is commission based and only received in terms of percentage of the sales obtained from mobilization through the website organised weekly teaching sessions, and not from the entire sales. The recommended environmentally friendly products are: i) Products that can be reused. These are products that can be put back into use like lunch bags, batteries etc. ii) Supporting consumption of organic foods: vegetables, fruits, and snack meals. iii) Paper products that can be recycled. iv) Cloth diapers. v) Kitchen products: Cloth rags, towels etc. vi) Herbal medicines. vii) Low water usage: Shower heads, horse pipes and equipment that reduce water use. viii) Books on environmental friendliness. xi) Solar powered appliances and the tools and equipment running on solar. x) Music about environmental maintenance and friendliness. Market analysis Out target market is the general community especially the internauts or the technology survey who can access the internet in the age bracket of 18-55 years. This is the target group that can be used to make the environment better. The secondary market target are the students of age 12-22 who can have adequate time engaging in the environmental management practices. The retired people are also focused as they have more free time to attend the training sessions. 4.2 Target market Segment Strategy Since our primary aim is to live in an environmentally friendly atmosphere while also making profits, we have particular reason for the targeted market 1. The students We engage them as they are technology survey and will pass the information faster to their associates, again they will embrace the initiative as they like clean surroundings 2. Adults It is the largest market and the biggest target. They are the individuals who will be purchasing the products thus significant in revenue generation. 3. The retirees. They have more free time and resources to spend on initiatives that are environmentally friendly. 4.3 Industry Analysis The website is meant for educational reasons and since the educational sites are hardly available the completion is slim. The existing environmental sites deal with either giving news on the environment or other environmental topics not related to the latter. The website is an environmental friendly pro initiatives marketing products aimed at improving the environment from which the sales will receive the profits that is commission based. 4.4 Buying patterns Our focus is on enlightening people on the products they knew never existed and going by the friendliness in the adverts and inspiration, the customers will definitely chose us over other competitors as the information provided is simple and comprehensive but not overwhelming. Those who shall have adopted the information will just be buying the products and mostly will be introducing more people thus an increase in the product sales increasing out profits. The product finding process will be simplified so that they can easily be found in the Affiliate Company and retailers. (Software, 2017). References Bryman, A., Bell, E. (2015). Business research methods. Oxford University Press, USA. Finch, B. (2016). How to write a business plan. Kogan Page Publishers. Hollensen, S. (2015). Marketing Management: A Relationship Approach. Pearson Education. Huynh, M., Appell, R., Stetkiewicz, M. (2014). Process mapping. Software, P. A. (n.d.). Educational Website Business Plan. Retrieved February 21, 2017, from http://www.bplans.com/educational_website_business_plan/financial_plan_fc.php

the hiding place :: essays research papers

The Hiding Place by Corrie Ten Boom is the story about the life of a woman in Holland during the German Nazi invasion and holocaust. Miss. Ten Boom tells about her childhood, helping people escape through the anti-Nazi underground, her arrest and imprisonment, and her release. As a child Miss. Ten Boom grew up in their family's watch shop with her mother, father, sisters, Nollie and Betsie, brother, Willem, and aunts, Tante Jan, Tante Anna, and Tante Bep. Her close-knit family was a very important part of her life. They worked together to keep up the house and the shop. People would always be at their house to visit, needing a place to stay, or just to hear Father read the Bible. Through her brother she met Karel, with whom she fell in love. He was a schooled man, very intelligent and cunning. Though he also had a love for Corrie, he would never court her, let alone marry her. His family arranged his marriage with a woman that had a large dowry. The rejection hurt Corrie at that young age but was soon forgotten and placed behind her. Her family was always known for helping people less fortunate. In a person's time of need, her mother always took food and a warm smile to help. Whenever a child was homeless, they could always go to the Beje for shelter. It was not a surprise, then, when Corrie and the rest of her family got involved with the anti-Nazi underground. She had been noticing that everything in her little town was changing. There were police stationed everywhere and a curfew was being set. The Germans were beginning to take control. Corrie had found out from her brother, Willem, that there were Jewish people needing a place to stay. The family decided to open the Beje to take people in, mostly until they found them a new home. Corrie found a man inside the German government to get food ration cards so they the people could eat. She also found most of the people places to stay. There were a few people that the borders would not take in, for many different reasons. Those people had the Beje as a home. There was always a threat of the German officers making a surprise inspection of their home, so the heads of the underground installed a secret room in their house.

Findings Analysis Essay

I have found out my primary information about the idea of ‘slim-line kitchen electrical appliances ‘ by doing a quota sampling, which meant dividing the population into various age groups and backgrounds and carrying out questionnaires. In my results in source 14, which is my questionnaire, the first question shows the gender of the amount of people that help fill in the questionnaire. Out of 150 people that I questioned only 36.6% were males and females a greater percentage of 63.6(%). This shows that on average most of the people I questioned were females. Source 2 also supports this idea as it states that the majority of people living in England are females at 51%. Also the details in source 6 show the gender of people that purchase brown and white goods, the larger percentage goes towards the women at 54%. Also an evidence of this statement that there are more women than men in GB is illustrated in source 2, it shows that in 2003 there were more women than men- and that I think has increased during recent years because source 2 shows that women are at 51% of the population in UK, then source 6 shows women are at 54 and source 14 [the questionnaire] shows they are at 63 percent (you can see that in the chart below that shows these results), and I predict this is going to escalate far more in a years or so time; which means if S and S plc was to choose their target group then in my opinion women should be targeted not only for their percentage as a whole but as for the person that makes decisions about where the kitchen appliances go and what should be bought. The second question in the questionnaire asks for the age groups of the person that is filling in the questionnaire; the most widely held answer is the 45-54 age group. On a percentage out of 150 people 48% of the people come in that particular age group. Although my source 2 says that the majority of the people living in Great Britain are either between the age group of 35-44 or above 65, however my source is over 3 years old, which could make big difference as related to new market, but maybe the area that I was doing the questionnaire in; the majority of the people were between 45 and 54. The rest of the questionnaire still supports the idea of what S and S plc is trying to introduce. This means they have now got an idea of what the population’s wants and needs are. S and S plc need to confirm the target age group and then plan sale strategies. Question 4 asks the people what newspapers they read. Out of a variety of newspapers most of the people wrote their answer as ‘The Daily Telegraph’, 62% out of 150 people. This question is not completely pointless as it is a method of advertising for many companies including electrical stores such as Dixons, Comet and Currys. According to my source 12 quite a big percentage of the expenditure that a business is ready to pay for advertising belongs to the press area /newspapers. Out of 10 different electrical stores 76% of the money they spend on advertising is in the press column. Therefore it would be very beneficial for S and S plc to put their ads into the two top particular newspapers ‘Daily Telegraph’ being the top. Another quite high percentage of the advertising goes into the radio, which is also another method for S and S plc to attain more awareness. The next question asks the people how many people live in their household, majority of the people answered ‘4’ to the question. Out of 150 people 30% said ‘4’. Source 4 of my secondary data illustrates that 13.2% of the people out of 25,220 people have 4 persons living in their household and the majority of the people answered ‘2 persons’ out of the same audience 34.9% to be exact, however we know that my secondary information is about 2 years old which only shows me old data that is not accurate but as we know now the majority of the people have 4 persons in their household, because as times go on people make more decisions. This means that there are more people living in a single household now as opposed to 2 years ago, therefore white goods will be necessary for them in their daily life unlike single people living alone don’t need as much white goods because they won’t use it a lot. So if S and S plc were to get targets then goi ng for the more colonized houses because they will be a god idea and these will be their ideal customers. Question six asks the people what circumstances will aid them to consider buying slim white goods to replace them with the old. The choices included from ‘new models introduced’, ‘moving house’, ‘changing their kitchens’ and/or ‘when their old goods break down’. The majority of the people answered as when they move houses, 62.6% out of 150 people agreed to that. This gives S and S plc the opportunity to sell their products, if they know how many people are moving houses on average they can work out the amount of the kitchen electrical appliances that they need to produce, this will maintain the sale of the slim-line white goods as the results in source 5 show the statistics that, there are increasingly more people that either move or as a result separation move to another home alone. If S and S plc want to boost their sales they have to advertise it to the people that are moving houses [as white goods are very important in a househo ld, it is almost a necessity]. Source 3 also shows that the majority of the people in 1 household are 2 persons. And as more people move into the same house there is an even greater need of white goods, and as some houses are quite cramped slim-line white goods is the best option so that sort of people should be target to the S and S plc. Question seven enquires the people how long ago was the last time that they purchased/changed their white good. The majority of the people answered this question as last 5 years which sums up to be 48% out of the total of 150 people. This shows that the majority of people will not spend frequently on white goods as they are only replaced when they are damaged or too much out of date, this is simply because that the people are already used to the way that that particular white good works. Also another reason for people not to change their white goods purchased in last 5 years is that the white goods technology hasn’t changed much in the last 5 years so no reason to change their white goods, but as source 8 of my raw information shows that there is an increasing demand of new technology therefore sale for the slim-line white goods will produce profit to S and S plc as the â€Å"savvy consumers† is the prime driver of the market. The pie chart in the same source reveals th at the second highest percentage of consumers spending on electricals belongs to the household appliances this is a 23% of the expenditure. Question eight asks the people where they purchase their kitchen appliances; the applicants were given four choices out of which 3 were specialist retailers and one non-specialist. However you would expect a specialist such as Curry or Dixon’s to rule this sort of market, but the majority of the people’s answer was ‘other specialist retailer’ as these two retailers I mentioned are not experts and do not sell all brands that the people might be looking for. Some people have had good experiences with some brands that they wish to keep with. I predicted the majority of the shares should be owned by Dixon’s; this is also what my sources show namely source 11; it shows that the majority of the shares in the market belonged to these retailers in 2004. Source 9 of my raw information states that non-specialist such as ASDA and Tesco have a more constant product offering which is a step beyond WIGIG [when its gone its gone offer] that specialist retailers use as their sale strategies. These non-specialists sell varieties of brands and at a low cost too, thus increasing their sales. Source 9 also shows the statistics in the electrical retail market that this has caused. It has attracted customers from other markets such as PC and Audio-Visual markets because people would rather buy the same thing cheaper. This means that S and S plc should also increase and expand the variety of electrical goods the sell and do not necessarily have to be a specialist retailer for white/slim-line goods. This will increase their sales and give them a higher reputation in the electrical retail market. The ninth question in the questionnaire enquires if changes in the circumstances were to occur; [including those mentioned in question six], would they consider buying i.e. replacing them with slim-line versions of the goods. The majority of the people out of 150 answered â€Å"Yes†, this concluded to 86% the rest 14% answered â€Å"No†. People don’t find the urge to replace their existing electrical appliances as quick as any other item in the household, this is because these can be shared and it is only going to be a waste if you used it once and then dispose of it especially when it costs a lot. So as seen in question 6, most people will only replace their kitchen electrical goods when they move house. The idea of slim line appliances in kitchen is new so many people will not be too comfortable with using these, therefore sales for these will not increase soon after the promotion. According to the results I for this question it looks like quite a high percenta ge of people want to try it out and have a vision of what they will be when they buy them, because they know this will save space in their house no matter what the amount of people in the household. There are a number of reasons why people would want to purchase slim-line kitchen electrical goods. One that I think is different than any other is efficiency of the goods. If it saves the customers money, they will defiantly choose this item to last for a long time. Source 7 states ‘The largest amounts of customer spending go on housing/electricity/gas & other fuels’, so slim-line kitchen electrical goods were to decrease the money spent they would be able to buy more goods as they get more ‘disposable income’ SAY SOME STUFF ABOUT THE NEWSPAPER ARTICLE !!. What S and S plc needs to do is to advertise their product so that it illustrates that it is efficient and takes less space they need to take this measurement in the plotting of the sale strategy, this could be S and S plc’s unique selling point, something that distinguishes S and S plc from other retailers. In source 7 [i.e. fig.11] you can see the statistics as to how much people spend on the men tioned factors. From the graph above you can see that even though the expenditures are increasing slowly if not very swiftly. This you can see in the tale where in the %change column you can see that even though expenditures were increasing as a percentage in midyear intervals for many years, it is slowly levelling out/decreasing. Question 10 asks the people if they were given a choice to own a slim-line kitchen electrical good would the replace it with their existing ones. 59.3% of the people answered yes. As I said, for replacement of kitchen electrical goods slim-line kitchen electrical appliances are best suited as they as well as being efficient this will also be more modern and will take less space, so this offers the customers an opportunity to work more efficiently and in a better/ bigger space. HELP!!! Question eleven is entitled to find out what the motivation is that leads the sales of kitchen electrical appliances in the market. The question was ‘ What motivates you to buy a new kitchen electrical appliance?’ We provided them with four possible answers these included the price, its capacity, brand name or energy efficient. A high percentage of people were motivated by looking at the appliance’s capacity, which is vital because if it has to be shared it must be sufficiently big. This added up to 21.3% of the people out of 150 that help fill the questionnaire. The higher percentage [48%] of the people said they were motivated by the price, so if it was cheap and had a big capacity more customers would purchase the product. Not much of the credit went to the brand name, although I would have guessed this would be a bigger motivation to the people because when many people have had experience with one brand they stick to it and pass on their reviews, then again it isn’t very often that people buy kitchen electrical appliances and it’s models changes from year to year. This means that when S and S plc rules the JnK plc companies in Asia, they won’t have much difficulty with introducing new products into the market and sell as much as possible. However more credibility goes to energy efficiency, so some people are interested in saving money per annual rather than once, at the purchase time, this answer was chosen by 12% of the total. This question too links to source 7 as it shows that more people are decreasing the amount of money spent on electricity, gas, & water etc. It shows that less people are ready to pay a lot of money for these appliances. The last question finishes off the questionnaire with asking the people if slim-line kitchen electrical appliances were in the market would the people buy them. The majority of the people chose to buy their goods only if their circumstances were to change. This means that even though slim-line kitchen electrical goods are a big success they will only be purchased when they need to replace them because people don’t want to change their kitchen appliances too frequently, only when they move or if the old one is broken. 42.3% of people chose this for an answer. This means that people are not desperate to own one but they reckon it is a good idea to own one Well this questionnaire gave S and S plc a good guidance on what the market is like and if slim-line kitchen electrical appliances would sell in that market and to choose their target and unique selling point.

Beloved Interpretation

Music, rhyme and rhythm combine together as a means to fortify the impact of words and poetry. In Beloved the poet is able to genuinely express their longing for a lover through the passing of time, and specifically that of seasons.He uses grey, white and dull imagery to portray the lack-lustre of his life in winter due to the deficiency of figurative color as a result of missing his â€Å"Beloved. † It almost seems as if the speaker’s every moment is spent waiting and hoping. Evidently, the love is reciprocated and is extremely deep.The speaker’s use of seasons is a metaphor for time spent with his lover and away from his lover. Everyday life seems monotonous and dull like winter. He has become numb, lost all physical and emotional sensation. On the other hand, being together with his lover is a â€Å"warm wind† and â€Å"no heights could keep [them] from their reach. † The poet’s image of wings, clouds and the sky is another metaphor for en dless possibilities, uncertainties and the hope to achieve unfulfilled aspirations and dreams.Being together allows both of the lovers to live up to their full potential, inspire each other as well as connect on a strong emotional and spiritual level. Time is a recurring and significant element throughout the poem. Time appears to have slowed down significantly because every second, every minute is spent in longing.The fact that â€Å"eternity awaits† indicates that even though being together and in love may be extremely difficult, it is well worth the wait. I chose this poem because it is packed with raw emotion and talks about powerful love that is able to overcome difficult boundaries and circumstances.These lyrics are relatable and invoke a sense of hope within the reader. People tend to look towards books, words, songs and even movies for emotional strength and encouragement.The speaker tells a very personal story and reaches out to not only his lover but also to the rea ders and listeners. The elusive component of time is alluring and appealing; it manages to draw you in. In a way you hope the lovers and reunited. Overall, the poem is whimsical and sincere, making it unique and pleasant to read, and probably even better when set to a tune.